2020. 1. 24. 13:37ㆍ카테고리 없음
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. Does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less.
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online. Log in to get better recommendations with a free account.
Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now.And so being able to communicate well in writing isn't just nice; it's necessity.
And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content.
It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for 'adult-onset writers': How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.' Things Marketers Write': The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough.
Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. While the author has a very readable style and the book is broken up into easy to read sections, I found most of the information either repetitive or just plain tips I already knew. For example, the notion of 'writing for one person' is pretty common, as were the tips for attention-grabbing headlines. I have already read such tips on Copyblogger and other writing blogs. Same for the social media tips -one can find the suggested length for a tweet or Facebook post almost anywhere.
I would have a While the author has a very readable style and the book is broken up into easy to read sections, I found most of the information either repetitive or just plain tips I already knew. For example, the notion of 'writing for one person' is pretty common, as were the tips for attention-grabbing headlines. I have already read such tips on Copyblogger and other writing blogs. Same for the social media tips -one can find the suggested length for a tweet or Facebook post almost anywhere. I would have also liked more case studies and examples.
Plus, I think the book would have read better if it had focused more on specific kinds of writing, instead of being a master guide for everything.A better and more informative book on writing is Gary V's 'Jab Jab, Hook Hook,' which, while I hated the title, went deeper into constructing effective social media posts. In 'Everybody Writes,' the resources for web images and important elements for newsletters and blogs were handy. Overall, I recommend this book to beginners only. More advanced folks should look to Natalie Goldberg's 'Writing Down the Bones' and others for real inspiration. Quite basic and repetitive at times.
I'd wager most marketing professionals are already intimately familiar with the vast majority of the content presented here. If you're not a businessperson, don't bother - if you're a journalist, don't bother.But:1. If you don't work in marketing, or would like to hire a marketing person, this book can help you understand the day-to-day responsibilities of a content producer.2. The guidelines on writing for different social media channels are relevant. Still Quite basic and repetitive at times. I'd wager most marketing professionals are already intimately familiar with the vast majority of the content presented here. If you're not a businessperson, don't bother - if you're a journalist, don't bother.But:1.
If you don't work in marketing, or would like to hire a marketing person, this book can help you understand the day-to-day responsibilities of a content producer.2. The guidelines on writing for different social media channels are relevant. Still, you can find everything you need to know about this online.3. The resources at the end are also useful; developers have created all sorts of tools that can, for instance, parse through your text and identify uses of the passive voice or grade the reading level of individual sentences. Who knew?On the other hand, if you're an actual writer, this book can be funny in the way that an algebra class for adults is also funny (nothing wrong with that of course).
Just read through the first third of the book and forget the rest.P.S. This is what happens when I read books I get for free, especially as a way to procrastinate reading weightier tomes. Don't do this.P.P.S. I initially gave this book a 5/10, which is 2.5/5, which rounds up to 3 stars.
However, I just remembered that Handley misquoted Yoda on page 85 - and this is NOT FORGIVABLE - so with great regret I had to dock the half-point. I took a number of writing classes in school and none of them prepared me for writing in the business world. For my first few assignments for work, I found that I was spending far too much time drafting, just to have it be so reworked that I hardly recognized it by the time it was published.
To be totally honest, I felt stupid trying to write in the business world.Of course, writing takes practice. Lots and lots of practice! After reading Everybody Writes, I wished that I had found it much earli I took a number of writing classes in school and none of them prepared me for writing in the business world. For my first few assignments for work, I found that I was spending far too much time drafting, just to have it be so reworked that I hardly recognized it by the time it was published.
To be totally honest, I felt stupid trying to write in the business world.Of course, writing takes practice. Lots and lots of practice! After reading Everybody Writes, I wished that I had found it much earlier because I have learned so much from it. So do yourself a favor and read this book. Whether you are fresh out of school, or just want to improve your writing skills, this is a great read!
One-word review: Disappointing.Perhaps, meant only for beginners. If you are someone who has their basic grammar and writing rules in place, this book has nothing to add to your writing bucket.Divided in five parts, this book only reiterates the same thing over and over again - write simple, avoid adverbs, use first person, use active voice and not passive, and some more of awfully insufficient information if one really wants to create ridiculously good content.Ridiculously average, is One-word review: Disappointing.Perhaps, meant only for beginners. If you are someone who has their basic grammar and writing rules in place, this book has nothing to add to your writing bucket.Divided in five parts, this book only reiterates the same thing over and over again - write simple, avoid adverbs, use first person, use active voice and not passive, and some more of awfully insufficient information if one really wants to create ridiculously good content.Ridiculously average, is what this was. I enjoy Ann Handley's writing, so of course I got her new book when it was released recently. Even as a professional writer and former English major, I found the book valuable, in several ways.First, validation - here's someone who cares about the quality of the writing we read, even on webpages and in marketing materials.
Thanks to Ann for that - I agree with so much of what she says.Second, she has found ways to formulate some of the rules that I knew instinctively or intuitively - if nothing I enjoy Ann Handley's writing, so of course I got her new book when it was released recently. Even as a professional writer and former English major, I found the book valuable, in several ways.First, validation - here's someone who cares about the quality of the writing we read, even on webpages and in marketing materials. Thanks to Ann for that - I agree with so much of what she says.Second, she has found ways to formulate some of the rules that I knew instinctively or intuitively - if nothing else, having her 'rules' helps me explain to others why I want to edit things or make the recommendations that I make.Finally, I'm always learning, still.
I didn't know about mondegreens or eggcorns. How did I miss those two words all my life? And her list of useful tools for writers is wonderful. I'm exploring many that are new to me.Bottom line - whether you just do a bit of writing for work or make your living writing, you'll get something worthwhile from this book. And you'll enjoy the process of reading it.
This is quite possibly the best book I've read in years. The target reader writes content for his or her customers - marketing materials, website text, social media posts, etc. But the concepts here cover so much more. I'm thinking it's even helped my songwriting!
I read it online, and I'll be looking for a hard copy soon. This is quite possibly the best book I've read in years. The target reader writes content for his or her customers - marketing materials, website text, social media posts, etc. But the concepts here cover so much more. I'm thinking it's even helped my songwriting! I read it online, and I'll be looking for a hard copy soon.
Great book!!. I loved Ann Handley's previous book so I had to read this. As the author accurately points out, most books about the era of content aim to be inspiring and encouraging, but they don't actually tell you what to do. I've noticed they also often treat their audience like either insiders or idiots.This book assumes the reader has some experience of writing, at least I loved Ann Handley's previous book so I had to read this. As the author accurately points out, most books about the era of content aim to be inspiring and encouraging, but they don't actually tell you what to do.
I've noticed they also often treat their audience like either insiders or idiots.This book assumes the reader has some experience of writing, at least in grade school and has some experience of reading, at least on Twitter, and can be lead along to write more and to write better. She gives detailed instructions on how to do that, as promised, and also covers some topics that I think are very important in the present day, including how to be a 'brand' journalist ( as most of us are, even if your brand is simply and how to not be an 'asshat' content thief.My opinion is that every single person needs the skills discussed in this book, not just marketers. In the Brand You era, these are the skills you need to promote yourself and also perhaps your employer, if they're going to be paying you to do that.
When I graduated from college, I got. Ann Handley's book covers the 21st century version of essential writing skills like that book did for the 20th century. More than three years old and not aging well. Ann's prediction of LinkedIn growing as a medium for publishing came true (though I find the quality of posts there horrendous), but what stands as the most unsightly blemish is her frequent quoting of Dan Lyons. Dan Lyons worked at HubSpot, hired as the token middle-aged man who knew how to write. Unfortunately for Ann, after Lyons left Hubspot, he wrote Disrupted, a searing criticism of the company's culture and the way new media has changed how we More than three years old and not aging well.
Ann's prediction of LinkedIn growing as a medium for publishing came true (though I find the quality of posts there horrendous), but what stands as the most unsightly blemish is her frequent quoting of Dan Lyons. Dan Lyons worked at HubSpot, hired as the token middle-aged man who knew how to write. Unfortunately for Ann, after Lyons left Hubspot, he wrote Disrupted, a searing criticism of the company's culture and the way new media has changed how we generate and consume content.I agree with the book's thesis. We're all creating content and we're all marketeers. I disagree with the book's premise. Because if you're realizing your role in this right now, it's too late for you. And you're probably reading the book for the wrong reasons.
To get any kind of exposure in 2017, you need to have incredible content, a promotional network, luck, and probably some money. There is nothing easy about creating ridiculously good content. In the school of content creation, this book is Pre-K in a marginal school district.On the quest to optimize for views and clickthroughs, many will lose sight of what it means to write well. If you're fortunate enough to cultivate an audience and learn their tastes, it makes sense to cater to them. But I can't help but feel like we're compromising writing as an art form when we pen articles targeting adults with the tastes and attention spans of children. For every Goodreads review stuffed with GIFs and applauded by dozens there is a writer out there trying to master this craft who was denied the exposure of the front page. Extrapolated, it becomes obvious why great American writers don't exist anymore.
Thanks, Internet! It would be misleading to say that Ann Handley's excellent new book takes the stress out of the writing process (let me know if you stumble on that one). However, I'm confident it can help lessen that wasted period of immobility at the beginning of any new project.And maybe some of the ones during.As the title suggests, we're all writers now. Most of us don't need encouragement to create content about our favorite things, whether they're books, animal pics, or data cloud storage solutions. So w It would be misleading to say that Ann Handley's excellent new book takes the stress out of the writing process (let me know if you stumble on that one).
However, I'm confident it can help lessen that wasted period of immobility at the beginning of any new project.And maybe some of the ones during.As the title suggests, we're all writers now. Most of us don't need encouragement to create content about our favorite things, whether they're books, animal pics, or data cloud storage solutions. So why is creating compelling content so hard for the brands and companies that depend on it?Handley tackles the question from the perspective of a wise but demanding editor with a list of simple content rules (“Use Real Words,” “Embrace the Ugly First Draft,” “See Content Everywhere,” etc.). Wouldn't you have loved to see these scrawled in the margins of your last wordy blog post about innovative crowdsourcing solution? Each rule is illustrated with anecdotes, interviews, and examples to get you started.These tips make it easy to identify current marketing roadblocks and suggest exciting new avenues to pursue.
Write On Pdf Free Online
The latter portions of the book tackle best practices for content on today's social media networks. However, the overall rules can be applied to any channel, past, present, and all-too-near future.The only complaint I can levy is that Handley's penchant for referencing past rules by number alone can be grating, especially in a non-hyperlinked ink-and-dead-trees copy like mine. Then again, it's nice to have the chance to actually dog-ear some pages in 2015. I look forward to revisiting this one again soon. I started off kind of skeptically with this book, but Ann Handley quickly won me over.
I generally hate cutesy, like me! Copy, but that's not Ann. She's just a fun, knowledgeable lady who very much sets the tone for the type of writing marketers need to adopt with her own prose.The book is a highly actionable guide to marketing writing. It is short on preachment and long on concrete tips to actually help writing achieve what it's supposed to in a marketing context.
This doesn't at all t I started off kind of skeptically with this book, but Ann Handley quickly won me over. I generally hate cutesy, like me! Copy, but that's not Ann. She's just a fun, knowledgeable lady who very much sets the tone for the type of writing marketers need to adopt with her own prose.The book is a highly actionable guide to marketing writing.
It is short on preachment and long on concrete tips to actually help writing achieve what it's supposed to in a marketing context. This doesn't at all try to be a novel-writing course. It's about you having to write your company's blog, sales emails, and stuff like that.
All the while, though, it argues that far from the death of writing, this brave new world of 'content' as opposed to 'prose' is just a new frontier for good writing. How many times can I use the word writing in a paragraph, you might be wondering. Writing.I read this during my second month working as a staff writer at a startup, and this book was a reliable source of inspiration.
I plan on keeping this handy guidebook permanently stationed near my desk, dog-ears and all, just to be able to refer back to it whenever I need. I'm not the right audience for this book. If you're a marketer who's afraid of writing (or insecure about your writing) or if you aspire to marketing writing but have never done any, it's a decent primer.Containing a rehash of all the standard writing tips, too many quotes from other writing books (especially Stephen King's) and a mishmash of how-tos on writing copy for particular marketing scenarios, it'll get you started.
There's also some information on the ethics of publishing that feels a I'm not the right audience for this book. If you're a marketer who's afraid of writing (or insecure about your writing) or if you aspire to marketing writing but have never done any, it's a decent primer.Containing a rehash of all the standard writing tips, too many quotes from other writing books (especially Stephen King's) and a mishmash of how-tos on writing copy for particular marketing scenarios, it'll get you started. There's also some information on the ethics of publishing that feels a bit thrown in, but, again, might be useful for a beginner.For a book that heralds editing and fact-checking, I was disappointed in the final chapter to find typos in the names of both Jane Austen and MacGyver. I read the hardcover but I don't think the ISBN listed in the book brings up the correct version here at Goodreads.Here is the best way that I can sum up Ann's work.
Ann's book is designed to help people write better. I will keep Everybody Writes within arm's length of my writing chair.Towards the end of the book Ann says, 'By this point in the book you and I are friends, so you know my position.' Truth be told I've known Ann's position for years (I do not know her personally though). Bu I read the hardcover but I don't think the ISBN listed in the book brings up the correct version here at Goodreads.Here is the best way that I can sum up Ann's work. Ann's book is designed to help people write better. I will keep Everybody Writes within arm's length of my writing chair.Towards the end of the book Ann says, 'By this point in the book you and I are friends, so you know my position.' Truth be told I've known Ann's position for years (I do not know her personally though).
Everybody Writes Pdf
But not more than fifteen seconds before I read this statement I thought, 'man, I really feel like I know Ann better.' While that might sound corny, and the experience was over the top weird, that is exactly how I felt at that point in the book. This book came highly recommended by a trusted resource in the industry, but I found it a bit an effort to go through. While written to benefit writers of all levels/experience, it will deliver the most value to those who are newer to content creation and writing. I found some of the references, references and tools helpful and some good reminders but it was less inspiring than other guides.If you are a seasoned writer, you may just want to skim it or turn to sections of interest (I forced myse This book came highly recommended by a trusted resource in the industry, but I found it a bit an effort to go through.
Everybody Writes Book Pdf Download
While written to benefit writers of all levels/experience, it will deliver the most value to those who are newer to content creation and writing. I found some of the references, references and tools helpful and some good reminders but it was less inspiring than other guides.If you are a seasoned writer, you may just want to skim it or turn to sections of interest (I forced myself through from start to finish which felt like a chore). I will turn to it for future reference.For new content creators and writers looking to improve, it's worth the time. Highly recommended - Excellent primer on digital marketing and communicationsDigital marketing and communications, brand journalism, owned media, inbound marketing and content marketing are all terms that confuse most or (worse) people think they know what they are but don't really quite get it at all. Ann Handley offers an excellent primer on what it's all about. She writes simply enough for a beginner to understand yet also offers enough good solid tips so experienced pros can pick up dozens o Highly recommended - Excellent primer on digital marketing and communicationsDigital marketing and communications, brand journalism, owned media, inbound marketing and content marketing are all terms that confuse most or (worse) people think they know what they are but don't really quite get it at all.
Ann Handley offers an excellent primer on what it's all about. She writes simply enough for a beginner to understand yet also offers enough good solid tips so experienced pros can pick up dozens of good pointers.
My husband was initially supposed to read this book for work but never did. I just happened to have a spare few minutes and started to read the first page.well that was it, I couldn't put it down. This book is not only a good read being funny and addictive, but its so educational; Ann Handley talks about writing in a sense that you want to start writing your self. She provides you with the tools to start writing in a way that schools never provided us with.I've enjoyed it that much that it has My husband was initially supposed to read this book for work but never did. I just happened to have a spare few minutes and started to read the first page.well that was it, I couldn't put it down. This book is not only a good read being funny and addictive, but its so educational; Ann Handley talks about writing in a sense that you want to start writing your self.
She provides you with the tools to start writing in a way that schools never provided us with.I've enjoyed it that much that it has joined my 'to buy' pile and I'm looking out for other books written by Ann Handley.